The partnership deal encompasses the full Salentica Suite, including the sophisticated iParties module, which enables users to create hierarchical groupings and easily navigate client linkages and family groups. Other modules support call reporting, activity Analytics, event management and expense tracking. In addition, Salentica provides powerful mailing and content distribution features as well as sector specific modules for Wealth Managers, Mutual Funds, Institutional Brokers and Insurance companies. Real-time communication alerts for important follow up activities can be sent from Salentica to a userâs BlackberryÂ® - this functionality also allows real-time access to client contact information.
Recent research conducted on behalf of Investmaster highlights the need for financial sector firms to differentiate themselves in the marketplace by offering a service tailored to the needs of individual clients. Whether they are large institutions or individuals, clients expect to receive reports, analysis and documentation that are targeted specifically at them and their interests. To achieve this, firms need to have access to increased amounts of client data and be able to target relevant research, reports and other material directly to the client.
The Salentica solution is an important component of Investmasterâs recently launched Investmaster Wealth Relationship Management platform (Investmaster WRM), a complete product suite for client management. Salenticaâs industry focused client relationship management modules are well positioned to address the needs of wealth management and institutional firms and can provide organisations with a 360Â° view of clients. For example, in the case of wealth managers, the relationship manager can build up a comprehensive view of the client by creating links between family members, and recording important background information about the client. Availability of greater amounts of client information also ensures that wealth managers can meet the requirements of âKnow Your Clientâ regulations, which require a wealth manager to be fully aware of an individualâs personal situation in order to offer the right advice and products.
Simon Tizard, Sales & Marketing Director at Investmaster commented: "We evaluated a number of products and chose Salentica because of the companyâs industry focus and the productâs depth of functionality. Salentica is built on Microsoft CRM technology and is fully integrated with Microsoft Outlook which is the de facto standard for any CRM solution today. Salentica knows the wealth management and institutional broking sectors and their team has experience in developing products aimed specially at firms in these sectors."
Bill Rourke, CEO and founder of Salentica Systems, added: "We have already established ourselves as a leading player in North America so partnering now with a major European company such as Investmaster is a logical next step in our business development. I am very confident that the Salentica product set, whether sold on a stand alone basis, or as part of the Investmaster WRM platform will be well received in the UK and Irish markets."