Prima Solutions Joins IBM’s ISV Advantage for Industries Initiative to Help Customers in Insurance

Paris, June 17, 2005 – Prima Solutions, the provider of Prima Platform™, the leading Foundation for Service Oriented Insurance Applications™, has joined IBM’s "ISV Advantage for Industries" Initiative, a program designed to provide independent software vendors (ISVs) with technical and marketing support to help meet the specific needs of insurance companies. Customers are seeking industry-specific solutions that help them better integrate processes and applications internally and externally and allow them to quickly respond to changing market opportunities.

Prima Solutions provides Prima Platformâ„¢, the software solution of choice for insurance organizations looking for a mature and robust solution to reduce the cost, time and risk involved in the implementation of a Service Oriented Architecture required to deliver improved business results and organisation agility.

Enabling Prima Platform™ on IBM’s hardware and software including Websphere and DB2 running on Linux, AIX and z/OS helps Prima Solutions expand into the insurance market faster and more effectively than is possible with proprietary platforms.

"This agreement builds on the extensive relationship between Prima Solutions and IBM, said Bertrand Liber, EVP Marketing & Alliances at Prima Solutions. By combining Prima Solutions insurance-specific platform together with IBM hardware, software and services, we are able to provide insurance organizations across EMEA with a standards-based proven and robust enabler to support their gradual adoption of SOA. We are delighted to reach the Premier and Optimized statuses and look forward to many more successes by teaming with IBM."

"Prima Solutions service-oriented insurance solutions are playing well into the EMEA Insurance strategy, where we strive to help clients adopt service-oriented architecture in order to maximize flexibility of their systems and at the same time lower the non discretionary spend, this way the Insurers can better cope with the increasing demand for new products and regulatory changes in the market", said Claus Omann Jensen, EMEA FSS Insurance Industry Manager.

The new ISV Advantage for Industries program provides extended benefits for select global industry ISVs adopting IBM’s on-demand solutions and committing to go to market with IBM for a majority of their business. Built on the success of IBM’s "ISV Advantage for SMB" program, ISV Advantage for Industries provides a growth path for ISVs who want a deeper relationship with IBM.

As in ISV Advantage for SMB, ISV Advantage for Industries members will make tangible technology commitments to specific IBM middleware and hardware platforms to support IBM’s on-demand strategy. Prima solutions will also work closely with IBM to expand its visibility in target vertical industries through various co-marketing and sales activities.

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