Attendees to Experience the Power of Fractal Visualisation Tools First Hand

London, UK – 17th June 2005 – Fractal:Edge today announced their attendance at the Securities Industry Association’s Technology Management Show at the Hilton New York from June 21 through June 23. Exhibit attendees are invited to visit booth# 4500 and experience Fractal visualisation products for themselves on a big screen interactive demo.

Over the last decade the volume of data that can be processed and delivered has grown exponentially but the ways in which this data is presented have not kept pace. This creates a bottleneck for any data-intensive activity. Better data visualization is the answer and Fractal:Edge offers the "class-leading" alternative, according to a recent independent industry analyst report prepared by The Butler Group.

Fractal:Edge, recently selected as one of the Red Herring’s top 100 European private companies, will be demonstrating their data visualisation product suite to business decision makers who want to take control of their business information. Using Fractal Maps, large and complex data sets can be displayed onscreen, navigated, analysed and managed with minimal mouse-clicks. Individual data points can be studied within the contextual overview of the entire dataset. Fractal Maps give business users an instant gauge and comprehensive understanding of the forces driving performance and change within their datasets; Things that are often hidden in voluminous excel sheets or hefty data-dumps.

"We are really looking forward to demonstrating the Fractal:Edge Enterprise Product Suite at the SIA Conference, said Richard Laughton, CEO of Fractal:Edge. "This platform will allow us to showcase Fractal visualisation and demonstrate how it can offer companies significant savings, by reducing time spent on data analysis, while improving the effectiveness and decision-making power of its executives."

Within the Financial Services sector alone Fractal Edge technology is currently being used by risk managers, traders and asset managers in cash and derivatives markets for equities, rates, credit and forex products.

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