New York, June 16, 2005 -Automated Financial Systems Corporation, a leader in automating and outsourcing critical brokerage content and applications for broker/dealers, today announced several enhancements to Downstate Securitiesâ Internet brokerage applications, powered by the AFS Investor retail trading engine. One of Tampa Bay's oldest locally owned and operated brokerage firms, Downstate Securities turned to Automated Financial Systems to design and develop a new look and feel for its retail Internet trading applications and provide advanced research and account management features. New features include account overview, projected cash flow, streaming quotes, and specialized order checking.
"We pride ourselves on building and maintaining personal relationships with our clients and are committed to supporting those relationships in any way we can, including advanced technology," said James Clark, President, Downstate Securities. "Having first implemented AFS Investor and AFS Touch Tone two years ago, we were confident Automated Financial Systems would provide us with an affordable, outsourced solution that would meet our clientsâ functional requirements, as well as our operational needs."
An existing Automated Financial Systemsâ customer, Downstate Securities was already leveraging AFSâ customized offerings. As part of an ongoing effort to support existing client relationships, Downstate sought Automated Financial Systemsâ assistance in developing a more cohesive user experience for its retail trading operations. A new user interface provides Downstate with brand consistency and uniformity and simplifies navigation for clients, making it easier for them to access and leverage account information and research.
"For smaller regional brokerages like Downstate, outsourcing offers them the opportunity to provide their clients with exceptional technology at affordable prices, enabling them to keep costs down across the board," said Terry Thorsen, President, Automated Financial Systems. "With advanced technology and an intuitive user interface, Downstate can more effectively support existing clients and be empowered to attract new ones."