Increased demand for accessibility compliance and .NET-based CMS drives growth for Immediacy

Growth in demand for accessibility-compliant content management solutions has contributed to the creation of six new jobs at leading web content management software provider Immediacy. The firm is to move to much larger offices next month.

At 850 square metres, the new premises will offer four times the space of Immediacy’s existing offices. The new offices are located at Hatch Pond House, Nuffield Industrial Estate, 4 Stinsford Rd, Poole, Dorset, BH17 0RZ.

The company is also unveiling a new corporate identity to better reflect its philosophy of delivering state-of-the-art technology designed for ease of use.

Immediacy has invested more than 60 per cent of its net profits over the last two years into growing headcount which has more than doubled over that period to 30 people. Sales turnover has also increased significantly – up 80 per cent in the last financial year ending on 28th February 2005.

The introduction of the new Disability Discrimination Act 2005 has demanded changes to corporate and government websites to make web content more accessible to those with impaired vision, for example, and as a result many organisations are now looking more seriously at ensuring accessibility compliance through technology.

Accessibility compliance capability has been built into Immediacy’s latest content management software launched last month - CMS 5.1. CMS 5.1 allows site administrators to select an appropriate accessibility level, from A to AAA, and then run automated tests whilst in editing mode prior to publishing web content.

Currently most administrators are only able to use external accessibility checkers on content which has already been published on the web. Inevitably this means that some organisations are publishing non-compliant content on the web for days, weeks or even months, prior to running these external checks and clearing up non-compliant code and content. Potentially this exposes organisations to bad press or worse - prosecution under the Disability Discrimination Act.

CMS 5.1 also builds on the already significant sales of licenses of CMS 5.0 which was the company’s first CMS offering built on the .NET platform.

Nigel Jackson, chief executive of Immediacy, explains:

"Since the launch of our .NET version CMS 5.0 last year, we have been impressed at its rapid take-up in the market. We have sold in excess of 50 CMS licenses in the UK already – more than twice as many as our nearest rival. Take-up has been accelerated by the fact that developers and integrators have found it up to five times faster to deploy .NET for CMS, compared to earlier platforms like ASP. It’s also more scaleable for larger enterprise usage and inherently more secure."

Immediacy is also launching its first document management system - Document Management System (DMS) Version 1.0 at this year’s Internet World.

Nigel Jackson continued:

"Our ability to absorb new standards like the recent Integrated Public Sector Vocabulary (IPSV) of 2,732 preferred terms into CMS 5.1 illustrates how fast Immediacy is now moving to absorb the latest thinking and standards in content management."

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