AdviceAmerica Integrates Financial Planning System with Albridge Solutions Data Consolidation System

Client Data Automatically Updated Over the Internet, Advisor Productivity Soars

FREMONT, CA (July 19, 2005) – AdviceAmerica, Inc. a leading provider of innovative financial planning and relationship management solutions for advisors, announced today that it has integrated its web-based planning application with the Albridge Solutions Wealth Reporting System which will deliver updated client data automatically on a nightly basis through the Internet.

AdviceAmerica’s AdvisorVision® is a Web-based, planning application that has a comprehensive suite of integrated planning modules that perform such planning functions as asset allocation, retirement, education, life insurance, disability, long term care, debt reduction, stock option and estate planning. Unlike other systems that merely determine goal shortfalls, AdvisorVision delivers actionable and personalized advice that presents a roadmap to overcome shortfalls. The system has received top scores by industry analysts for such things as ease-of-use, adaptability to each business, Internet-linked integration with sources of client information and other important factors.

"Albridge offers a tremendous service by aggregating client information from a broad assortment of sources including clearing systems and mutual fund companies," said Purna Pareek, CEO and founder of AdviceAmerica. "By linking the two systems over the Internet, advisors who subscribe to both products will significantly improve their productivity because they will not need to manually update client data. As a result, financial plans will be updated automatically instead of taking hours of data entry, leaving much more time for important client relationship and business building tasks."

"Collecting, organizing and maintaining data as well as managing technical applications typically consumes valuable time that can be spent building client relationships and creating new ones," said Greg Pacholski, Albridge Solutions' President and CEO. "By utilizing Albridge’s solution, AdviceAmerica advisors will have a competitive advantage by receiving the most up-to-date client data available and not be burdened by many manual tasks that hinder client interaction."

Albridge’s Wealth Reporting provides a hierarchical view which offers users the ability to securely view, analyze and report on their respective clients and/or account information. In addition, the Albridge solution enables users to create on-line portfolios, generate in-depth reports and automate the preparation of regularly reoccurring statements and reports as well as e-mailing them to clients.

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