UBSI has been a CR2 customer since 2001 when it launched its ATM channel with 8 ATMs in Jordan. The first ATMs were deployed and in use within 30 days of commencing the project and the bank has since further expanded its ATM network. UBSI has now implemented a complete channel management solution linking together the ATM, Internet and Mobile (SMS) channels so that employees and customers alike will have one view across all accounts.
Union Bank for Savings & Investment is considered one of the leading banks in Jordan and has been in operation since 1978. Its key focus is in the delivery of personalised financial services to the retail, commercial and corporate business sector. It has grown its operations, customer base and market share over the years, and now operates 13 branches in Jordan and one branch in Ramalla in Palestine.
"Following an extensive evaluation of solutions from our existing back office system supplier as well as a number of local suppliers, CR2's channel management technology and vision impressed us the most." said Mr Suhail Amin, Assistant General Manager, UBSI.
"One of the reasons we chose their ATM solution in 2001 was because of the ability to brand our ATMs," continued Mr Amin. "With BankWorld Internet, we can do the same and so standardise our corporate branding across all channels. And, with the implementation of Channel Management, our employees, as well as our customers, will have a single view across all accounts."
UBSI is CR2's third Internet banking customer in Jordan. BankWorld Internet gives UBSI the ability to provide financial services to their customers over the Internet 24 x 7. It also provides an improved level of account information both for the customer as well as the bank's staff - the internal bank staff has the same view of the account as the customer. In addition, BankWorld can be integrated with multiple back office systems, thus providing one Internet banking solution supporting customers in multiple countries.
BankWorld SMS is a flexible solution that will deliver banking services to customers through SMS (Short Message Service). Customers will be able to configure alerts via their Internet banking facility to notify them for example, as to when their salary has been paid into their account, or if their balance drops below a certain amount. They will also have two-way messaging with the bank and so be able to receive bank balances and mini-statements directly to their mobile phone.
"Cross-selling opportunities have been provided by the banks Sarraf (ATM) network. Customers are notified and updated on changes to the banks services and on new product offerings," said Kieran Kilcullen, Sales and Marketing Director, CR2. "The same service can be offered via the bank's Internet channel and, as customers tend to have more time when on the Internet, compared to the ATM, it is likely to be even more successful."