OVERCOMING SPAM AND DELIVERABILITY XPEDITE SHOWS HOW AT TECHNOLOGY FOR MARKETING SHOW

January 27, 2005: Spam and deliverability is a huge problem for many marketers and recipients. Xpedite, a company that helps businesses manage information distribution to and from their customers through outsourced multimedia messaging solutions, including email, voice, fax and wireless services, will be showing how to overcome the ISP minefield and ensure email broadcasts reach their intended audience in a presentation at this year's Technology for Marketing Show (Olympia, London on 8th and 9th February).

During his presentation, Steve King, Technical Solutions Manager, Xpedite UK will outline some critical success factors for creating and managing effective email campaigns. Delegates will benefit from learning:

- Why should you worry about Spam?

- Why do ISPs block your broadcasts?

- What is a whitelist/blacklist?

- Ways to avoid your emails being considered Spam

- How to reduce unsubscribes?

Steve King joined Xpedite in 2001 and has worked with companies such as Nokia, Thomas Cook, MFI, BBC, McGraw Hill, JP Morgan and Scottish Widows.

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