During his presentation, Steve King, Technical Solutions Manager, Xpedite UK will outline some critical success factors for creating and managing effective email campaigns. Delegates will benefit from learning:
- Why should you worry about Spam?
- Why do ISPs block your broadcasts?
- What is a whitelist/blacklist?
- Ways to avoid your emails being considered Spam
- How to reduce unsubscribes?
Steve King joined Xpedite in 2001 and has worked with companies such as Nokia, Thomas Cook, MFI, BBC, McGraw Hill, JP Morgan and Scottish Widows.