Commenting on the companyâs growth, Philip Mowbray, Decisions Decisions lead analyst said:
"The market for decision support tools in the financial planning space is becoming increasingly competitive. The quality of the models that underpin these tools will become an important factor in the investment decision-making process for IFAs and their clients. At DecisionsDecisions, we believe we have a strong proposition, built on the strength of the Barrie & Hibbert stochastic model, which is founded on the experience of their research team and their consistent investment in R&D. This strong proposition, allied to our ability to implement product to suit individual customer needs has certainly been finding favour with the rapidly changing and developing IFA sector."
The PwC report, entitled Weapons of Mass Computation, highlights a recent surge in the use of sophisticated stochastic models by the life insurance industry. This has been brought about through growing regulatory pressure and increased acceptance of sophisticated modelling techniques.
DecisionsDecisions is bringing the same rigour and sophistication to the toolsets available to the retail investment community. This progressive approach has already found favour with Prudential, Scottish Equitable and Winterthur Life, and more recently with a number of other key players in the financial planning sector.