helpIT Makes Breakthrough Upgrades to Integrated Data Cleansing Solution

Industry Leader Showcases Flagship matchIT v5

Leatherhead, 24 January 2005: Leading data cleansing software provider helpIT is to reveal advanced upgrades to its flagship matchIT suite at Technology for Marketing (TFM) 2005 and the International Direct Marketing Fair (IDMF) 2005. The only integrated, modular data cleansing solution available, matchIT v5 features simpler loading of external suppression files - including telephone and faster address matching.

As helpIT’s most advanced data cleansing solution, matchIT v5 ensures mission critical marketing databases remain error- and duplicate-free. Its improved user interface makes common operations intuitive for new and occasional users while maintaining the vast array of fine tuning options and advanced settings for which matchIT is renowned. A new user can be cleansing their own data within minutes.

The latest solution uses different data-input Wizards for each type of matching task, such as single, dual or multiple source checking and merge/purge. It also offers graphical feedback for jobs in progress and supports equal priorities for multiple list deduplication.

matchIT v5’s improved address-matching includes a choice of preset levels of company name matching from loose to legal entity matching.

"Marketing practices and demands on databases continue to change and, with matchIT v5, helpIT remains at the forefront of technological evolution to help marketers do their jobs effectively and efficiently," says General Manager of helpIT Chris Cuffe. "helpIT ensures its matchIT suite remains the most accurate and tuneable solution available at the lowest possible cost of ownership for all key data cleansing objectives."

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