Focuses on Product Development and International Expansion
Paris. January 31, 2004 â Cartesis today unveiled its 2005 strategy, with an emphasis on product development and international growth. Delivering on his promises, CEO Didier Benchimol has made strategic investments to reach the goal of becoming the leading global business performance management (BPM) software vendor within the next two years.
"We are taking the next step in transforming Cartesis into the leading global BPM software vendor, by making strategic management hires and significant investments in product development," said Cartesis CEO Didier Benchimol. "Additionally, we are reinforcing our go-to-market strategy by leveraging Cartesisâ partnership program to scale our global software business and expand our international operations. At the same time we will continue to develop the services organization and will be launching new technical support and consulting offerings. Finally the Cartesis sales force will also double this year giving us twice as many representatives out in the marketplace supporting these initiatives."
This strategy is designed to continue Cartesisâ commitment to delivering best-of-breed technology offerings to the Fortune 1000 and providing its existing customers with trusted solutions that help managers make sound business decisions.
"Another important initiative underway at Cartesis is our innovative product roadmap that includes the development of a platform for the next generation of Cartesisâ BPM solutions by the middle of this year," continues Mr. Benchimol. "With this combination of management experience, financial resources and technology excellence, I am confident that we will continue to achieve our strategic business goals in 2005 and beyond."
Under the expanded management team, Cartesis is better equipped to capitalize on the burgeoning business opportunity in the BPM market. These newly appointed officers, whose roles are outlined below, will all report to CEO Didier Benchimol.
Working closely with Chief Software Architect and founder of Cartesis, Michel Morel, Pierre Samec has joined the company as a Senior Vice President in the Product Group. Pierre is responsible for leading the development of Cartesis products on an innovative roadmap. With more than fifteen years of experience, he brings unique blend of ISV and IT experience. Most recently, Pierre was responsible for the Enterprise 6.0 project at Business Objects and played a key role in the integration of the Business Objects and Crystal Decision Product Groups.
Corporate and Product Marketing
Sophie Callies joined Cartesis as Vice President of Global Corporate Marketing. Sophie plays a pivotal role in defining the corporate positioning of Cartesis around the globe and building best-in-class marketing programs. With more than 20 years of experience, Sophie has held global marketing positions at entrenched technology companies like Alcatel, AOL, Netscape and Apple.
Trevor Walker was also recently promoted to Vice President Product Marketing at Cartesis. He is charged with driving product positioning, and articulating Cartesis roadmap and new market solutions. Trevor brings extensive enterprise technology marketing experience, including seven years at Hyperion Solutions and Mercator Software.
Marc Schnabolk joins Cartesis as the President of Cartesis, Inc. where he will spearhead the Companyâs North American operations. With more than eighteen years of management and operational experience in the enterprise software market, Marc plays an integral role in Cartesis global expansion, driving the growth of the US market which is a key territory for Cartesis. Marc joins Cartesis from Business Objects where he was responsible for the Eastern Region in the U.S.
Also from Business Objects, Jacqueline de Rojas joins Cartesis as Head of the EMEA and Asia Pacific sales operations. Jacqueline will be focused on driving all non-North American sales. Previously, she was a Sales Director at Business Objects where she grew revenue by 60% over three years to reach $100 million.
Services and Partnerships
Philippe Verboogan was appointed Cartesis Vice President of Services effective immediately. Philippe will drive Cartesis Services revenue by creating high-value service offerings and developing new consulting practices. With more than 15 years of experience in the technology consulting and services industry, Philippe has a strong track record generating international revenues within leading organizations such as Hyperion, Baan and KPMG.