The delivery of product innovations and service initiatives to help market participants improve trade performance and manage real-time risk fueled a second half surge in 2004 and positioned Trade-Ideas for even better results in 2005.
From the January to December period in 2004 subscriptions grew by 8,000, representing a four-fold increase from December 2003. Despite the difficult trading conditions and economic uncertainty during the U.S. election season, Trade-Ideas benefited from new features and capabilities, such as the addition of the Canadian and US OTC/BB exchanges and the launch of Trade-Ideas PRO. Additionally Trade-Ideas benefited from the increased interest of prime and online brokers who completed significant acquisitions to improve their service offerings â examples include Penson Financialâs acquisition of Nexa Technologies, the Direct Access Financial Corp and InstaQuote by Bank of America, and the Lava acquisition by Citigroup. As a response Trade-Ideas launched several pilot programs with these and several other market leaders seeking to add real-time analytics and decision support to differentiate their offering. More pilots are scheduled in early 2005. "Todayâs markets are becoming increasingly competitive as quant-based, automated trading systems used by institutions and hedge funds become pervasive. Our market research tells us that the buy-side looks to brokers for idea generation and research ahead of quality execution services," said Dan Mirkin, Managing Partner. In addition to securing new client business, Trade-Ideas successfully completed 32 functional improvements in 2004 as well as a significant capital reinvestment in the areas of server capacity and hosting facilities; all of which promise to yield higher bottom-line growth in the foreseeable future.
Also in 2004 Trade-Ideas continued the delivery of its open, service-based architecture and API. The latest version of the Active X control supports best-of-breed technologies such as Java, C++, Visual Basic, C#, and TCL; the result is an advanced trading tool that offers superior performance, a wide variety of deployment and integration options, unmatched flexibility and functionality, and maximum scalability regardless of long-term technology-trends. The integration allows Trade-Ideas to link with any execution and/or charting platform seamlessly.
Partnerships with Trade-Ideasâ technology continued to grow as well. Several firms embedded the alerts application to the latest version of their platforms. The firm saw a 40% increase in the number of platforms capable of linking to Trade-Ideas, reflecting continued support of Trade-Ideasâ objectives of increased trade lift for brokers and improved risk management, trade performance, and ease of use for traders. In the coming year, Trade-Ideas anticipates continued growth via the launch of additional international market exchanges, the additional of Forex functionality, along with enhancements to existing products and markets. An example of such an enhancement is the recent rollout of ATS within Trade-Ideas: Algorithmic Trade Selection technology.