JD Sports crosses the finish line for Chip and PIN

24 February 2005

The John David Group, owners of JD Sports and several other leading fashion fascias, has completed the approval process for Chip and PIN using SmartCCARD from Comms XL and implemented this at all its stores to meet the January 2005 deadline.

As the provider of JD Sports’ previous card processing software, Comms XL was well placed to implement SmartCCARD, which integrates JD Sports’ card processing, TEC EPOS system and Verifone Chip and PIN terminals.

A key factor in JD Sports’ choice was Comms XL’s ability to provide a Chip and PIN solution that operates on DOS, Windows and LINUX. The company is currently upgrading its IT infrastructure, and needed the flexibility to start with DOS point-of-sale terminals with the ability to migrate to LINUX in the near future.

Comms XL believes that this multi-platform approach will appeal to many retailers operating DOS-based tills, who wish to implement Chip and PIN technology without having to upgrade their point of sale estate.

Comms XL’s SmartCCARD also gives retailers the flexibility to integrate other applications, including customer loyalty schemes, electronic purse and payment top-up cards. The JD Sports’ system also incorporates Transax, the cheque guarantee service from Certegy. This service authorises cheques at the point of sale, guaranteeing payment to JD Sports, even if the cheque is later dishonoured.

Trading from 370 stores throughout the UK, JD Sports was keen to implement Chip and PIN before the 2005 deadline. Peter Atkinson, Operations Director said "The John David Group is strongly committed to reducing credit card fraud within its own organisation and believes that Chip and PIN is a major step forward towards reducing fraud across the whole retail spectrum."

He continues "We were delighted when we received the final approval from our bank, it means we can roll-out the Comms XL solution, with the aim of all our stores being Chip and PIN enabled before the 2005 deadline. We are currently processing around 15,000 credit card transactions a day and half of these are chip and pin".

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