London, 21 February 2005 – Nedstat, European leader in website analytics, today announces its Founding Corporate Member status in the newly formed Web Analytics Association (WAA). Nedstat has helped the WAA through its formation and will continue to support its initiatives, making it easier for organizations to make informed decisions about their online activities.

The WAA is a not-for-profit organization with the mission to unite and foster the interests of professionals involved in measuring the success of their online business initiatives. Members have the opportunity to participate in many key initiatives through committees, such as Advocacy, Education, International, Research, Standards and Technology, in order to help develop and shape industry standards and best practices.

Nedstat is looking forward to its participation in the first web analytics industry association. The Founding Corporate Membership is the highest level of membership for the WAA. Nedstat will get involved in some of the organization’s key initiatives such as Education, International and Standards.

"Nedstat is a welcome addition to the Web Analytics Association," said Jim Sterne, president of the WAA and president of Target Marketing. "Nedstat's contributions were important to help launch the association and we look forward to working with them in the future."

Michael Kinsbergen, Nedstat’s CEO, comments: "The launch of the WAA has come at a time when the web analytics market is growing and becoming more advanced. With organizations investing more resources in their online operations measurement is becoming increasingly important. The development of standards and best practices in web analytics will play an important role in driving this growth and helping users make sense of all the information available to them."

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