COBALT BLUE WINS LEADING ANALYST RESEARCH COMPANY

Farnham, 18th February 2005: Cobalt Blue - B2B PR and Marketing Communications Consultancy has won the business of The OLAP Report, the leading dedicated resource for buyers of Online Analytical Processing (OLAP) and Business Intelligence technologies. Supporting an International focus, the PR Campaign will build market leadership for the Report as the only vendor-independent analyst research tool for buyers.

Founded in 1994, The OLAP Report provides a complete information resource for Online Analytical Processing (OLAP) products and suppliers. With the market for OLAP exceeding $4bn, The OLAP Report helps buyers to navigate through the process of product selection and implementation, offering extensive product evaluations of the leading market products and practical advice. In a recent independent study published by survey.com, The OLAP Report was cited as the leading influence on technology buying decisions in Europe.

Cobalt Blue’s PR strategy aims to build on its stature in Europe and raise awareness of the brand across the US and Central Europe. The issues-based campaign will focus on its vendor-independence, providing objective analyst opinion from Nigel Pendse, leading analyst and author of The OLAP Report, about the latest products and current market trends. It will demystify OLAP to the level of business decision-makers, while advising IT managers on best practice.

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