New York, February 14, 2005 -Automated Financial Systems Corporation, a leader in automating and outsourcing critical brokerage content and applications for broker/dealers, today announced that its AFS Investor retail account access software has been deployed by Parker/Hunter, the largest independently owned investments and investment banking firm headquartered in Pennsylvania. With investment professionals in 20 offices throughout Pennsylvania, Ohio and West Virginia, Parker/Hunter turned to Automated Financial Systems to develop several new features that would simplify client access and enhance overall ease of use for its financial advisorsâ clients. Parker/Hunter selected Automated Financial Systems for its proven expertise, innovative business solutions and cutting edge outsourced software products and technology implementations.
"At Parker/Hunter our mission is to help individuals, institutions and companies identify financial opportunities, meet their financial needs and attain their financial objectives by providing professional and appropriate advice, investments and service. Moreover, we believe that technology is a critical component of how we do business and an excellent tool for providing our clients with the information they need to make educated investment decisions," said Marty Kenny, Senior Vice President, Information Services, Parker/Hunter. "With our next generation, web-based system deployed, we can now provide our financial advisor clients with better access to important account information, while at the same time reducing our administrative burden through extensive automation of labor intensive processes."
Continued Kenny, "Today, with all the new browser-based features custom-built by Automated Financial Systems, we can provide our clients with an intuitive, information rich, Parker/Hunter branded experience that makes doing business with us as easy at it is productive. We are delighted with the results."
With a direct connection to Parker/Hunterâs BETA back office, Automated Financial Systems also ensures that all Parker/Hunterâs financial advisor clients have access to fast, timely and accurate data. At the same time, providing seamless access to critical functionality, Automated Financial Systemsâ private label branding service allows Parker/Hunter to customize application interfaces and meet its branding and graphic design requirements.
"Our goal is to help firms like Parker/Hunter bring their business vision to fruition with customized front-end technology that picks up where the back office leaves off," said Terry Thorsen, President, Automated Financial Systems. "As the pressure to retain and acquire clients and assets continues to escalate, firms like Parker/Hunter are increasingly turning to outsourced solution providers like Automated Financial Systems for new online solutions that will set them apart from the competition, without biting into profits."