Sun Microsystems And Java Technology Lead The Way To Monetization And Management Of 3g Services

Java, Identity Management Innovations and Open Standards-Based Solutions Provide a Comprehensive End-to-End framework for Monetizing 3G Networks

CANNES, FRANCE - 3GSM Worldwide Congress (Booth C6, Hall 1) - February 14, 2005 - Sun Microsystems, Inc. (Nasdaq: SUNW), the creator and leading advocate of Java technology and one of the founders of The Liberty Alliance, today unveiled a host of real-world examples of customers harnessing end-to-end Java technology and identity management solutions to monetize 3G networks around the world.

"The arrival of 3G networks is sparking a virtuous cycle of monetization for the mobile Java technology ecosystem," said Alan Brenner, Vice President, Client Systems Group for Sun Microsystems. "As the most experienced solutions provider in this arena, Sun is the ideal partner to deliver the Java and identity management solutions that play a crucial role in this growth. Our technologies and experience help our customers deliver secure, relevant and personalized user experiences that ultimately drive reoccurring revenue streams at reduced costs."

"With Java now present in over one-third of their customers' handsets, mobile operators are at last in a position to market new application services without the need to sell a new handset first," said John Delaney, Principal Analyst at Ovum. "We expect revenue from mobile data services to grow from $57 billion in 2004 to almost $137 billion in 2008. In order to achieve that growth, carriers will need to capitalize on the maturing state of client-side software by focusing on flexible and reusable middleware, so that they can understand and respond to the increasingly diverse needs of their customers."

I. Enticing the Consumer: Entertainment and m-Commerce

Mobile data services are being fueled by rapid-fire innovations in the entertainment and m-commerce arena. As one of the world's most secure mobile platforms, Java technology has become the de-facto standard for the creation, management and deployment of inventive and profitable applications such as interactive TV, live TV, SMS-based mobile payments and retail storefronts.

MobiTV is using Java technology to power new handsets for carriers like Cingular Wireless and Sprint PCS. By utilizing this technology, MobiTV is providing consumers with cost-effective access to more than 20 live television channels. To learn more about MobiTV, please visit

Danger Inc. announced today that the next version (2.3) of its hiptop® software has passed Java technology compatibility tests for the Connected Limited Device Configuration (CLDC) 1.1 and Mobile Information Device Profile (MIDP) 2.0 specifications. The company plans to begin releasing the updated software to hiptop users later this year through over-the-air updates.

In Korea, the SK Telecom MONETA, built on Java Card [tm] technology and the Java 2 Platform, Micro Edition Platform (J2ME [tm] Platform), brings financial services to the mobile phone via the Internet or a MONETA card.

Japan's NTT DoCoMo takes consumer convenience to a new level with the launch of the i-mode FeliCa [tm] Mobile Wallet service. Enhanced by Java technology-based application, it allows users to replace their cash, cards and house key with a FeliCa contactless IC chip in their phone. For a demo, please visit the NTT DoCoMo stand at E57, Hall 2.

The United Kingdom's cash machine network, LINK, is working with UK banks and mobile operators to launch a new service, mobileATM[tm], based on Java technology and utilizing Sun's advanced identity management capabilities.

The Philippines' Globe Telecom uses Java technology solutions to support its G-CASH m-commerce service. It securely transforms phones into "mobile wallets," using SMS capabilities to allow users to send money phone-to-phone, buy goods and services, and even receive micro-financing and international remittance.

"G-CASH is an extremely important service for Filipinos who are, by volume, the largest SMS users in the world," said Mr. Gerardo C. Ablaza, President and Chief Executive Officer at Globe Telecom. "Sun's mobile Java technology, enterprise platforms and support allowed Globe Telecom and UTIBA to link these characteristics in a secure, truly cardless and cashless mobile wallet solution."
II. Empowering the Service Provider: End-to-End Monetization

Growing ranks of service providers and handset manufacturers in the global wireless ecosystem are relying on Sun's Java technology, innovative middleware and robust network hardware to launch enticing new services for enterprise and consumer customers while shedding complexity and crushing costs.

Telefónica Deutschland has selected the Sun Java [tm] Enterprise System over IBM and BEA Systems' service provisioning solutions to leverage open standards in a pre-integrated infrastructure, eliminate software license charges and slash operational costs.

Ericsson, a leading supplier of mobile systems, has selected the Sun Java [tm] Content Delivery Server as one of the solution components of Ericsson's hosted content download offering.

Leading Turkish mobile operator Turkcell selected the Sun Java [tm] System Content Delivery Server 4.0 and identity management solutions including the Sun Java [tm] System Access Manager, and the Sun Java [tm] System Directory Server Enterprise Edition to offer subscribers a complete range of innovative wireless services.

"When it comes to setting the future direction of Turkcell's content delivery strategy, our most significant need was to protect any and all content," said Ruhi Dogusoy, Turkcell Chief Operating Officer. "With Sun's help, we've created a protective barrier around our data content so that only those who pay for personalized content receive it. Similarly, when customers make a mobile payment, they can be sure their financial data is protected throughout the transaction process."

Samsung Electronics' Semiconductor Business has chosen Sun's implementation of Java technology to run on its S3C24A0 mobile application processor. The S3C24A0 mobile application processor will be part of a 3G smartphone reference design demonstrated at 3GSM World Congress.

Aplix, Motorolaâ„¢, Samsung, SANYO and Toshiba are among the latest device manufacturers to purchase the Java [tm] Device Test Suite, one of the first solutions available on the market that offers an extensible, comprehensive solution built by Sun's experts, to thoroughly validate and evaluate the quality and performance of a Java Powered â„¢ device.
III. Extending the Power of Java technology

Built on open standards and community innovation, Java technology today enhances the performance of hundreds of millions of mobile phones, PCs, cars, medical devices, and even the Mars Rover. Today, Sun unveiled the refreshed, a cool website where Java enthusiasts can experience the power of Java technology and play with some of the hottest Java applications in the world. Visitors to can play with a variety of exciting Sun and third party Java content, including games, videos and multimedia for desktop and mobile devices. And as part of its new Java Get Powered campaign, Sun has made the Java Get Powered logo available for download free of charge from the all-new

The Java platform has been deployed on over 579 million handsets through 149 carriers worldwide and is the preferred platform for the most innovative and creative applications and content being developed today.

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