The concept of the Digital Channel is effectively a reseller marketing solution, providing distribution channels with consistent product â marketing information. Digital Channel provides Ingram Micro UK customers with comprehensive electronic marketing support, designed to improve the quality of their customer communications and to support lead generation activity.
Walter van den Bosch, Digital Channel manager of Ingram Micro: "In comparison to many other marketing solutions, the reseller is the centre and is facilitated the most. They get a dynamic website full of information, fully prepared electronic marketing campaigns and direct mail software." Ingram Micro arranges the product information on the reseller websites and creates the end user mailings for them. www.digital-channel.com
The goal of channel marketing via Digital Channel Solutions
-To provide a controlled access to end users via selected partners.
-Assist channel partners in their marketing activities towards their own customers.
-Provide insight into activity in the channel with vendor information.
-Create a more efficient method of marketing interaction.
-Optimise the marketing spend on channel activities.
Datawatch Europe will have a micro site on selected Digital Channel reseller partner sites and also on the Ingram Micro home page. Commissioning this micro site allows both resellers and end users to view up-to-date information on Datawatch products.
Ingram Micro is Datawatchâs prime distributor in the US. Rob Graham, Product Manager of Datawatch-Europe, comments "Ingram Micro is already our Alpha distributor here in the UK. Their channel is already selling our Monarch range of data and report mining software and we are pleased to be associated with their innovative digital program which will certainly result in sales growth."
The Digital Channel also supplies resellers with marketing campaigns and email software which can be used locally and adapted with Datawatch logos and information. Datawatch Europe will provide all the relevant information required to allow resellers to mount Monarch software mailer campaigns to their end user base each quarter.
The Digital Channel:
-Will provide resellers with a dynamic website full of up to date product information on Datawatch-Europeâs portfolio of software.
-Gives the channel and their sales team with a monthly news letter which gives up to date information on developments and promotions from Datawatch-Europe.
-Ingram Micro will supply end user marketing campaigns.
-Allows anyone to subscribe to newsletters on line
-With active end user email campaigns Datawatch-Europe, believes it will see an increased flow of traffic to its website.