Princor Registered Reps to Receive an Automated & Consolidated View of Proprietary Mutual Fund and Insurance Products

April 4, 2005- Lawrenceville, NJ – Albridge Solutions, the industry leader in enterprise financial data consolidation and portfolio accounting and performance reporting, announced today that Princor Financial Services Corp., a member of Principal Financial Group®, the nation’s 401(k) leader and total retirement solutions innovator, has selected Albridge Solutions’ Web-based Wealth Reporting application for their registered representatives.

Albridge Solutions’ extensive data interface capabilities will consolidate the proprietary mutual fund and insurance products offered by The Principal® along with brokerage and other non-proprietary investments to provide Princor® Registered Representatives with an automated and comprehensive view of their clients’ assets.

Looking to expand its ‘virtual office’ capabilities for enhanced efficiency in providing timely and accurate data quickly, Princor will also be utilizing Albridge’s Web Services platform. Albridge Web Services will seamlessly and securely pass valuable consolidated client, account and holding information from the Albridge web application to other critical applications used by Princor representatives in their practices, such as eMoney Advisor for financial planning and Morningstar’s Advisor Work Station for mutual fund analytics.

Princor Financial Services has also subscribed to Albridge’s Replicated Data Services to help expand the back office data warehousing capabilities at Princor. Albridge’s data replication delivers a fully reconciled and consolidated set of files encompassing the prior day’s investment activity, including transaction and position data.

"Princor Financial Services is committed to enabling our representatives with the best tools and support available in order to provide the best client services available," said Marty Richardson, Vice President – Broker/Dealer Operations, Princor Financial Services. "Albridge’s bundled solutions help us attain those goals while also enhancing our internal processes."

"Albridge is focused on providing the most efficient, user-friendly and reliable solutions available to advisors without compromising accuracy and quality," said Stuart Tarmy, VP Marketing. "Our products have been battle-tested and proven and we’re happy that a leading broker dealer such as Princor has selected us to enhance their services."

The Albridge Wealth Reporting Web-based application provides system users at all levels the ability to securely view, analyze, and report on their respective clients and/or account information. Advisors can create households or portfolios of any combination of clients or accounts; generate in-depth reports to use in their practices; and automate the preparation and distribution of regularly scheduled reports to clients, saving time and manual labor. This allows Advisors to devote more of their time to productive, client acquisition and retention activities.

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