Nedstat introduces Sitestat 4.9

New version aims at critical online processes

25 April 2005 - Nedstat, European leader in website analytics, today announces the introduction of Sitestat 4.9. The latest version of Sitestat is aimed specifically at optimising critical online processes. 15 new reports, from campaigns to conversion, make the success of online business clearly visible.

Sitestat 4.9’s new funnel reports show exactly where visitors drop out of a particular process on a website. It is clear whether visitors take the optimum route and whether the objectives of a website are being met. The new version also shows whether people carry out a particular action as soon as they get to a website, or in a later visit. Marketers can then make changes and ultimately increase conversion.

In addition, online campaign reports have been improved. They now show clearly whether visitors carry out an action directly after responding to marketing, or whether they return to the website at a later date. If a visitor buys something or signs up for a newsletter a week after clicking on a banner, the conversion can still be attributed to the original marketing action. With this information marketers get real-time, clear information about the longer-term effectiveness of campaigns.

Michael Kinsbergen, CEO of Nedstat: "Certain online processes are business critical, such as a checkout or application process. Organisations need a clear insight into whether these key areas of a site are really working. Knowing exactly where visitors are dropping out allows them to take immediate action. The new Sitestat reports are aimed at improving conversion in these areas of online businesses."

Of the 15 new report items, 10 are part of the standard Sitestat licence, available for all Sitestat users. The Sitestat eCommerce module also has 5 new and 7 adjusted reports. These offer an even deeper insight into buying behaviour. For instance, how often people visit your site before purchasing and which marketing campaigns bring the highest return.

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