Meridea Financial Software Ltd revealed that one of the top ten Nordic Banks has signed up for its mobile banking solution, SmartBank. This software solution will enable the bank to provide innovative new mobile services and to market itself directly to its customers by putting its brand âinto the customerâs pocketâ. The bank expects these factors to give it significant competitive advantage in the highly advanced banking market of the Nordics and its other worldwide markets.
Jukka Riivari, President and CEO of Meridea added; "Just after being recognized by Red Herring Magazine as one of the Top 100 companies in Europe, driving the future of technology in Europe, it is great to be able to announce that we will working with one of the top ten Nordic Banks to provide them with a range of innovative new services. Because of the huge advantage, they believe SmartBank will give them in the fiercely competitive banking market of the Nordics, we have agreed not to release its name until later this year when it plans to go live with the new services in one country and then roll them out across its pan-Nordic operations and longer term the rest of its markets. This new contract underlines the acceleration of mobile banking applications that is now taking place across Europe."
Magnus Weberg, Vice President Sales Nordic, says; "Two key factors given
by the client for choosing Merideaâs mobile banking solution were its high
level of mobile security, which is meeting the same high requirements that
the client has for their Internet bank solution, and its highly customizable
screen design and user interface. They trust that this will provide the Bank
with great opportunities to better market itself to its customers by putting
the bank brand right into their customers âpocketâ and this is expected to
significantly increase sales of the Bankâs products and services."