New York, April 18, 2005 -Automated Financial Systems Corporation, a leader in automating and outsourcing critical brokerage content and applications for broker/dealers, today announced several enhancements to the Advisor Workstation for Trade-PMR. Trade-PMRâs portfolio management and trading application is powered by the AFS Investpoint Professional broker workstation. Servicing independent Registered Investment Advisors, Trade-PMR is an investment service company specializing in state-of-the-art online trading for Registered Investment Advisors (RIAs). Trade-PMR turned to AFS to develop several new features for the Advisor Workstation and to provide enhanced advisor ease of use with a cohesive, integrated view of all broker workstation modules. New features include portfolio rebalancing, electronic account opening, and basket trading.
"Our mission is to provide investment advisors with the tools and services they need to win and retain business. As such, we constantly request feedback from our advisors and stay committed to implementing the latest technological advances to meet their requirements," said Robb Baldwin, President, Trade-PMR. "By teaming with AFS, we were confident these new features would be customized to meet our advisorsâ requirements, giving them access to one of the most intuitive, informative and powerful trading platforms available. Outsourcing the development and hosting to AFS has enabled us to provide our advisors with access to competitive technology, while at the same time reducing administrative costs."
Continued Baldwin, "Whatâs more, RIAs using Trade-PMR can now eliminate most of the applications performed by portfolio management software systems and get away from the daily chore of downloading and cleaning client data. This will save our clients thousands of dollars a year and create a lower entry cost for new advisors."
Leveraging AFSâ powerful new, end-to-end portfolio rebalancing module, Trade-PMR now enables RIAs to maximize portfolio performance while meeting each clientâs unique investment objectives. Electronic account opening has eliminated paperwork for Trade-PMRâs advisors and quickened the application process. AFSâ private label branding service integrated Trade-PMRâs corporate image into its Advisor Workstation, providing brand consistency and uniformity, and an elegant user interface that simplifies navigation for advisors.
"AFS Investpoint Professional has given Trade-PMR a competitive advantage in the race to attract RIAs," said Terry Thorsen, President, Automated Financial Systems. "Investpoint aggregates tools that were formerly only available through multiple vendors, giving Trade-PMR an advanced technology solution, and its advisors intuitive access to critical information. Broker/dealers like Trade-PMR who provide powerful technology solutions are able to generate stronger relationships with RIAs."