FRACTAL EDGE NAMED IN RED HERRING 100 EUROPE

Red Herring Recognizes Fractal Edge as a Leader in Innovation and Technology

London, UK – April 13th 2005 – Fractal Edge is pleased to announce its inclusion in the Red Herring 100 Europe, representing the 100 private European and Israeli firms driving the future of technology. In one of the most challenging climates for start-ups in recent history, Red Herring considers Fractal Edge to be ‘a rising star’.

With offices in the UK and US, Fractal Edge is committed to delivering world-class software solutions for managing and understanding large, complex or fast moving data sources. Fractal Edge’s products are unique and based on Fractal Mapping technology, which is patent protected in Europe, U.S.A. and Australia, and pending in other leading markets worldwide.

"Our list shows that despite obstacles posed by regulations, bureaucracy and tradition, innovation and entrepreneurship continues to thrive in Europe," said Red Herring editor-in-chief Joel Dreyfuss.

Red Herring’s unique approach of using both qualitative evaluations and quantitative business metrics to assess a company’s potential, makes this list a true barometer of a company’s past achievement and future potential. The Red Herring team studied the business models, financials, products, clients and management teams of over 600 European technology ventures in order to identify the pan-European and Israeli companies reshaping the global technology landscape.

"To be honored in the Red Herring 100 Europe is a gratifying recognition of both the value of the technology we are bringing to market and the hard work of the whole Fractal Edge team," said Fractal Edge CEO Richard Laughton. "In the last few years, we have witnessed an incredibly tough environment for technology start-ups but the competition for inclusion in Red Herring’s list is proof that there is still a rich entrepreneurial scene in Europe."

CEOs of the winning 100 will present to attendees and the press at the Red Herring Venture Market Europe Event held in London from April 12-14, 2005.

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