ProClarity Named 'Cool Vendor' By Leading Analyst Firm

-- Vendor Selection Based on Innovation, Market Impact and Intrigue --


BOISE, Idaho, May 5, 2004 - ProClarity Corporation, a leading provider of
analytic application technology for the enterprise, today announced it has
been nominated to the elite list of "Cool Vendors" according to the March
25, 2004 'Cool Vendors in BI, BAM and Data Warehousing' report by Gartner,
Inc.

Authored by Alan Tiedrich, Howard Dresner, Kevin Strange, Frank Buytendijk,
Bill Gassman and Bill Hostmann, the Gartner report highlights seven vendors
that provide innovative business intelligence (BI), business activity
monitoring (BAM) or data warehousing products to the market. Gartner defines
a cool vendor as a company that offers technologies or solutions that are:
Innovative, enable users to do things they couldn't do before; Impactful,
have, or will have, business impact (not just technology for the sake of
technology); Intriguing, have caught Gartner's interest or curiosity in
approximately the past six months.

"It's a true honour to be recognised by Gartner as one of the 'Cool Vendors'
in BI, BAM and Data Warehousing for 2004," said Clay Young, vice president
of strategic marketing for ProClarity Corporation. "We truly believe that
the ProClarity Analytics Platform offers unique advantages to business
analysts and corporate decision-makers by providing them with a much more
holistic and accurate view of operations. Ultimately, our in-depth analysis
of business logic, interactive capabilities and practical functionality
provide the foundation for more efficient decision making and improved
corporate operations. With so many vendors competing in the business
intelligence market, it's great to be recognised on such an elite list for
our exceptional BI capabilities."

The ProClarity® Analytics Platform (a "BI platform") provides a
component-based approach to building custom BI applications, with all of the
functionality completely exposed via application programming interfaces.
With a Web-based multitier Component Object Model architecture, ProClarity
Analytics Platform supports online analytic processing (OLAP) with its
desktop, web and rich clients, which have common analysis functionality.

Gartner's Cool Vendor listings do not constitute an exhaustive list of
vendors in any given technology area, but rather is designed to highlight
interesting, new and innovative vendors, products and services. Gartner
disclaims all warranties, expressed or implied, with respect to this
research, including any warranties of merchantability or fitness of a
particular purpose.

For enquiries please contact Ann Fielder or Debbie Leah at Insight Marketing
and Communications on 01625 500 800.

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