ACT develops first smart card based visitor pass for Philadelphia - the city of firsts

Applied Card Technologies (ACT) has strengthened its foothold in America by winning the contract to implement and manage the smart card based city pass for Philadelphia. Philadelphia is keen to attract more visitors to the city and the Philadelphia Pass will be the first electronic card that gives free and discounted access to the city's top attractions, shops, and entertainment venues.
This is the Chippenham based company's second US contract with Leisure Pass North America LLC, having successfully implemented the New York Pass which was used by over 40,000 people in 2003.

It is expected the pass will drive business and help visitors to make the most of their stay in the city. Philadelphia is the fifth largest city in America and has a huge tourist market, with 22.83 million visiting in 2002 and numbers on the rise. Philadelphia is proud of its history. The city can boast America's first hospital, first medical school, first stock exchange, first mint, first theatre, first protest against slavery, first zoo, first department store and even the first computer. So it is not surprising that this innovative and vibrant city is embracing the next step in city passes, the smart card solution.

The Philadelphia Pass will go on sale in May 2004. Prices will start at $39.00 for the one day pass and visitors will also be able to buy two, three and five day passes. Pass holders will skip the queues at popular attractions such as the Academy of Natural Sciences, Independence Seaport Museum, National Constitution Center and the Please Touch Museum. Philadelphia is renowned for its shopping and nightlife and holders of the pass will benefit from discounts at big name stores, restaurants, clubs and cinemas including Gallery at Market East, Franklin Mills, City Tavern, Hard Rock Café and Geno’s Steaks (world famous Philly Cheese Steaks). Businesses themselves can benefit by gathering information about their customers through a web accessed database.
Tom Scullin, of Leisure Pass said: "ACT was our first choice for this contract. We have been very pleased with their work in New York. The professionalism and efficiency ACT will bring to the Philadelphia Pass project will be crucial to its success. Leisure Pass believes ACT's smart card approach gives us a strong competitive advantage as it benefits both visitors and operators. Visitors only have one card to worry about when they are getting around the city, rather than having to handle various coupons, vouchers and pieces of paper, the information stored on the smart card will give operators a 360 view of their customers."

Gary Watts, managing director, at ACT said: "We are delighted to be working on this exciting project and with Leisure Pass again. Their forward looking vision for US tourism, coupled with their experience, makes them a great business to work with. ACT is growing from strength to strength on both sides of the Atlantic. We believe this is down to the quality of our products. The Generic City Leisure (GCL) is quick to install and is reliable, robust and easy to use and understand." GCL is a bespoke application aimed at those organisations which operate within the leisure industry, typically tourism bodies and local and central government, with a remit to encourage visitors to cities and the individual attractions within them. The GCL system provides operators with a powerful marketing tool that collects and combines detailed user and transaction information and gives them access to that data securely via the web.

For more information please contact:
Ken Barrows
Director of Sales
1-888-567-Pass (7277)
Richard Merrin/Seema Lalloo
44-020-7388-9988

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