London, 19 May 2004 - BT Syntegra today announced it will demonstrate its latest offerings - ITS Hotlink and ITS.Netrix - aimed at transforming the way traders and sales people communicate with customers and trading partners, at DWT 2004. ITS.Netrix, a new multimedia desktop device, and ITS Hotlink, a new collaborative application developed by BT Syntegra for use with Cisco IP phones, will be on display in the UK for the first time at DWT on stand 16 . Tim Furmidge, head of business development, global financial services division at BT Syntegra will also be presenting 'The Agile Bank: Creating the virtual trading organisation' at 2.30 in the Upper Sugar Room. DWT will take place at The Brewery, Chiswell Street, on Thursday 20 May.
As electronic trading reduces the amount the turret is used for actual transactions and instant messaging and new channels of communication open up, BT Syntegra realised that users needed a device giving them central control of all their communication channels - including voice, video, instant messaging, email and web communications. With the launch of ITS.Netrix, BT Syntegra is offering customers exactly that - a tool that provides front office users with the ability to manage all communication channels through a single device. BT Syntegra has already sold over 1,000 positions of ITS.Netrix, which will be deployed from June 2004.
Visitors to the BT Syntegra stand can see a demonstration of the rich functionality of ITS.Netrix and witness how far the device takes multi-media
collaboration. The device is packed full of features accessed through an intuitive user interface with simple controls and colour displays. When coupled with ITS Myriad, BT Syntegra's multi-channel integration framework, ITS.Netrix can alert users to high priority incoming instant messages or emails, key words appearing in chat rooms, clients accessing particular research on the bank's web site or client orders reaching specified limits.
ITS.Netrix is the first ever desktop device to offer connectivity to both IP
(Internet Protocol) and traditional voice (TDM) networks, offering full
flexibility and future proofing for the critical trading room activity.
ITS Hotlink will also be on show for the first time in the UK at the event. ITS Hotlink will bring increased productivity and improved customer service to the trading floor by enabling Cisco IP phone users to access the functionality of the ITS voice trading platform. In today's pressured trading environment cost-effective communication between customers, traders, sales people, managers and support functions is of paramount importance. ITS Hotlink allows non-turret users the ability to rapidly and seamlessly handle queries and delegate time-consuming administrative tasks, optimising the use of front line people.
ITS Hotlink also supports the drive for flexible working and business continuity. It is compatible with Cisco wireless phones providing a new level of mobility for traders. Sales people and back office staff can view private wire calls and choose whether to handle them whilst away from their desk. All calls, whether on the Cisco IP phone or the ITS Turret, are recorded as normal via ITS to a voice recorder.
Speaking about BT Syntegra's presence at DWT, Tim Furmidge said, "We look forward to demonstrating the exciting developments BT Syntegra has made in enabling the virtual trading organisation of the future. We have been in constant dialogue with our customers, assessing their needs in the ever changing and evolving trading environment. In developing ITS.Netrix and ITS
Hotlink we have addressed our customers' requirements for increased productivity and improved customer service ensuring full flexibility and future proofing."
During his presentation at DWT, Tim Furmidge will explore the concepts behind the virtual trading organisation and how they can be realised today -taking advantage of networking developments to support distributed operations; maximising organisational agility and business continuity operation; and increasing flexibility and enhancing customer focus.