Central to the strategy is an online customer experience that provides a mortgage indication from Norwich and Peterborough Building Society. This is faster than any other commercial lender and a first of its kind within the UK.
Brad Liebmann, Managing Director of Xbridge comments, "The secret behind how it can provide mortgage decisions in real time is down to advanced underwriting filters. The filtered information is then used to create a commercial mortgage quote that is tailored to the individual business needs of each customer."
Xbridge not only designed and built the online platform; it is also assigned with the task of optimising the presence of Norwich and Peterborough through online marketing. Xbridge has already increased traffic over 300%, and one in five new commercial mortgage customers for Norwich and Peterborough Building Society are now coming via the online channel.
Robert Lankey, Head of Commercial Lending, Norwich and Peterborough Building Society said, "Xbridge has dramatically improved our online proposition. The new strategy has increased traffic and the online channel has now become a significant business acquisition tools for commercial mortgages. The online channel is increasingly growing in its importance to business customers and this new strategy demonstrates that we recognise this and are listening and responding to our customers' needs."
Perhaps one of the most significant features of the new strategy is that it is also the first to suggest mortgage offers from alternative lenders if the customer does not meet the lending criteria of Norwich and Peterborough Building Society. This element of the site is powered by a commercial mortgage aggregation tool developed by Xbridge under the Decision Finance brand.
Brad Liebmann, Managing Director of Xbridge: "Norwich and Peterborough's new online strategy has been designed to increase opportunities for businesses to obtain the right solutions quickly. If they don't meet Norwich and Peterborough's lending criteria, our mortgage comparison tool creates a seamless level of service for the business customer and maintains Norwich and Peterborough Building Society's reputation as the leading and most customer-focused commercial mortgage lender in the UK."
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