Principia hires Harvey Rand as EVP Sales and Customer Relationship Management to direct strategic global sales initiatives

Jersey City, NJ – June 15, 2004 -- Principia Partners LLC, a leading provider of full front-to-back office systems for global capital markets, announced today that it has hired Harvey E. Rand as Executive Vice President of Sales and Customer Relationship Management.

Harvey will be responsible for developing and executing the strategy to drive the organization’s rapidly growing global sales operations into existing and new markets. He brings with him more than 25 years of experience in the financial technology space, along with extensive knowledge of financial product, processes and technology.

Harvey will also be entrusted with shaping and directing the company’s new Customer Relationship Management group. The CRM team was developed to meet the challenges and opportunities presented by a client base that is growing both in terms of depth and breadth of markets served. Harvey will help to ensure client satisfaction and loyalty through innovative customer-centric programs geared at enhancing communication and delivering market-specific solutions.

Prior to Principia, Harvey was Vice President of Sales at Zoologic, a provider of learning solutions for the financial services sector. He has a long proven history of successes at other vendors of financial technology and services, serving as VP Sales & Marketing at Summit Systems, a fixed income and derivatives trading system provider and at Fusion Systems Group, a high profile Wall Street consultant team. Harvey was also part of the original Sybase financial team that brought client–server relational database technology to Wall Street banks in the late 1980s.

"We are delighted to have someone of Harvey’s experience and track record on board," states Theresa L. Adams, President and CEO of Principia Partners. "His leadership, hands-on knowledge of the marketplace and proven sales management skills give us a true competitive advantage in developing new business. Harvey’s appointment is a key piece of Principia’s global expansion strategy to support the continuing demand for the Principia System. On the operational side, Harvey’s extensive experience in managing organizational transition will ensure that the appropriate CRM processes and solutions are in place to support our growing client base across multiple markets," she continued.

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