For the life and annuity product lines of Farm Bureau Life, COSS will provide needs analysis and advanced marketing solutions for a host of financial planning strategies, from retirement planning, to planning for survivorship needs and educational funding. COSS, in conjunction with Farm Bureau Life staff, will co-develop an illustration system for the calculation and presentation of the Farm Bureau Life portfolio of life insurance and annuity products.
John Lundsten, FLMI, President and CEO of COSS said, "COSS is very excited about this opportunity to partner with Farm Bureau Life in a true co-development relationship. The end result will be a system that addresses every need and objective of Farm Bureau Life and its sales force. We at COSS are fully committed to bringing true value to our relationship with Farm Bureau Life."
Farm Bureau Life protects over 100,000 Michigan families and has been named one of the Ward's Top 50 Life Insurers in America, based on strength, stability, and outstanding financial performance. Farm Bureau Life is one of the three major insurance companies comprising Farm Bureau Insurance, one of Michigan's major insurers ( http://www.farmbureauinsurance-mi.com/ ). Together, the Farm Insurance Companies offer a full range of insurance services: life, home, auto, farm, business, retirement, annuities, and more. The Farm Bureau Insurance Companies have a statewide force of over 425 agents protecting nearly 400,000 Michigan policyholders.