BRAINPOWER HEDGES ITS BETS

Brainpower (Deutsche Börse, Prime Standard: BPW), provider of enterprise-wide investment analytics, attribution and decision-support solutions to global asset managers, has moved into the fast growing hedge fund sector with a powerful range of analytical software tools.

Brainpower has designed the new suite to plug the gap in the provision of serious analytics oriented for fund of hedge fund portfolios. Where investors in hedge funds and fund of hedge funds providers had to rely on incomplete platforms for research, analytics and reporting, they can now benefit from new and unprecedented levels of flexibility, data management and customised reporting.

With Brainpower, the breadth of new services is unique. For the first time, managers can enjoy accurate historical measurement on their portfolios, packaged with a rich set of portfolio and fund level analytics. Brainpower's intuitive web-based application gives clients the flexibility to completely customize any analytical parameter such as timeframe, currency or benchmarks and to generate reports in highly formatted pdf documents.

Says Brainpower's CEO, Rocco Pellegrinelli; "Managers no longer have to depend on in-house developments based on Excel and relational databases, or the compromise between real competitive need and what can be built within a defined budget".

While the new product suite is designed to appeal to banks, fund managers, endowments and foundations, insurance firms and pension plan sponsors, fund managers specialising in private client advisory will also benefit from the addition of hedge fund asset classes.

Brainpower expects significant interest for the new product in the US and UK, where eight out of ten hedge fund managers are located. Interest in the suite has also come from growing numbers of private banks in Switzerland, which is presently the continental market with the greatest potential. Demand for the new suite is anticipated from fund managers with around $100m AUM - an industry niche that has crossed the hurdle of tight cost control but does not want to build proprietary systems from scratch.

Says Pellegrinelli; "Moving forward we see a rosy future for continental European hedge funds, thanks in part to recent regulatory changes. Fund of hedge funds are becoming very popular and moves are underway across the whole continent to catch up quickly with the US where significant proportion of pensions are invested in hedge funds".

The company is unveiling the product at the Euromoney Pan-European Hedge Funds Summit being held today and tomorrow at the Crown Plaza St James Hotel in London.

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