KALAHARI APPOINTS RED:ANT SOLUTIONS TO EXTEND MARKET REACH

Kalahari Advances with Innovative Communications Programmes for Existing and New Markets

London. 11th June, 2003. Kalahari, a global provider of real-time analytic solutions and strategic consulting services to financial and energy trading institutions, in over 15 countries, today announced that it has appointed Red:Ant Solutions, the integrated communications and creative solutions company, to deliver a consolidated and sustained programme of communications for Kalahari’s solutions and services to existing and new market sectors.

Red:Ant Solutions has a wealth of experience within the areas of Corporate Branding, Direct Marketing, Channel Communications and On-line Solutions.

"Our brief has been defined as all encompassing, however the initial focus has been the re-branding of Kalahari. We have initiated a new communications programme to optimize the development of existing and new client opportunities around the world." Said Simon Milton, Creative Director, Red:Ant Solutions. "In today’s market, it is difficult for customers to be away from their desks for any length of time. With this in mind, we have developed some pioneering methods to take the Kalahari message directly to their desk. We have worked with some high-profile companies in IT, Pharmaceutical and Health Care, and believe that Red:Ant, through its communications programmes, will achieve an even greater demand for Kalahari’s leading products and services."

"We’re determined to leverage our current momentum by increasing our communications efforts within our existing and new geographical markets," said David Harrelson, Managing Director, Kalahari. "With an array of software applications being offered in our markets, along with a variety of claims being made, I believe it’s critical that we deliver a clear and differentiated message that will draw more attention to the benefits that our solutions can provide. By appointing Red:Ant and taking advantage of their creative expertise, I am confident that Kalahari will achieve its objectives and gain the recognition it seeks within its chosen market sectors."

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