British American Tobacco (BAT) joins the EAI Industry Consortium

London, UK 24th April 2003 - The EAI (Enterprise Application Integration) Industry Consortium today announced that British American Tobacco has become the newest member of the Consortium.

British American Tobacco is the world's second largest quoted tobacco group, with 85 factories in 66 countries, processing some 660 million kilos of leaf and producing 777 billion cigarettes in 2002. Their companies, including associated companies, employ more than 85,000 people worldwide. BAT are one of the first European end-users to join the Consortium; a global independent non-profit group that launched into Europe earlier this year, developed to promote Enterprise Application Integration through the establishment of standards, guidelines and best practices.

BAT will benefit from research forums and working group committees where they will be able to speak with other end user corporations who have already invested a substantial amount in EAI to help them protect their investments and maximise the returns. Robert Anderson of BAT comments, "By joining the EAI Industry Consortium, it will provide BAT with the opportunity to learn from others that are utilising EAI and reuse this external perspective on developing an approach to drive optimal integration throughout BAT."

Steve Craggs, EAIIC Vice-Chair (Europe) says, "We are delighted to welcome on board British American Tobacco as the latest member to the Consortium. We are sure that this will be an excellent knowledge sharing opportunity for BAT where they will be reaping in the benefits of networking with other EAI experienced people and gain access to accurate information on enterprise application integration."

Press Contact:
Kim Foo
Rivercalm
Tel: 0044 20 7665 1636

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