London - Reuters, the global information, news and technology group, has enhanced the strategy and marketing team for its Treasury Services business, which generates more than £1 billion in annual revenue. The changes reflect Reuters commitment to providing great customer service by developing deeper understanding of customer needs.

Leading the team is Christopher Masters, Director of Strategy, Marketing and Projects for Reuters Treasury Services. In this new role, Masters is responsible for developing the Treasury business direction, marketing strategy and market knowledge. These will form the foundation for driving the business strategy, market segmentation, solutions development, and improved customer service across the Treasury Services group. Masters reports directly to Julie Holland, Managing Director of Reuters Treasury Services.

Leading the global knowledge management initiatives for Masters is Shaheen Chohan who joined from Cap Gemini Ernst & Young. In this new position, Chohan will support the Treasury Services group's business direction by providing deeper insights into customer needs and market opportunities.

Shaheen brings over seven years of experience in the finance and management sector to the role. At Cap Gemini Ernst & Young he was Global Knowledge Manager for Strategy & Transformation. Prior to this he was team leader for the UK Wholesale Banking Research and Analysis division at McKinsey & Co.

Stuart Brown, Head of Marketing, joins Masters' group and is responsible for formulating, developing and driving marketing plans and activities, focusing on areas such as new product and market development as well as supporting key initiatives. Stuart has considerable marketing expertise and has worked in a variety of Treasury product management roles within Reuters over the past 6 years, including Dealing 3000 Forwards Matching.

Julie Holland, Managing Director, Reuters Treasury Services, said: "Reuters is dedicated to putting the customer at the heart of its business and everything we're doing is about achieving this commitment. We believe that we have assembled the best possible team to build and strengthen our proposition to the treasury markets. Together we will look to offer the best possible service to our customers by combining all the tools, liquidity, information and connectivity required in one desktop, and then taking this a step further with new alliances and initiatives. This is an exciting time for Reuters."

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