HBOS was formed from the merger in September 2001 of the Bank of Scotland and the Halifax Building Society. The company is focused on sustaining its rapid growth by building and maintaining customer relationships and Affinium is a key part of its wider CRM strategy.
Affinium will initially be used by 20 key marketing personnel to run multi-channel campaigns for a range of financial services products from its retail bank sites in Halifax and Chester. HBOS runs well over a hundred marketing campaigns a month and requires technology that will significantly increase marketing productivity and be easy for its marketing teams to use. HBOS thoroughly assessed five leading marketing management software vendors from around the world and chose Unica's Affinium for its ease of use, scalability, product vision and potential to meet set productivity and campaign performance targets.
Following the successful merger of the Halifax Building Society and Bank of Scotland marketing teams, Affinium is being implemented across both customer bases, which currently total 20 million customers. In addition to managing marketing initiatives across mail, email, and the call centre, Affinium will be used to run branch-based campaigns that provide internal information so employees can better advise customers on financial services products.
Howard Silby, head of CRM at HBOS, says: "We're going through an exciting phase of development as the fastest growing retail bank in the UK. Customer relationship management is extremely important to HBOS and we follow a holistic and integrated approach that incorporates the best technologies for each part of our CRM strategy. We chose Unica for its exciting, visionary leadership and best-of-breed, proven technology."
Curt Bloom, managing director, EMEA, at Unica Corporation, says: "Given the number of campaigns HBOS runs every month, it needed a solution that could scale to handle its growing customer base, increase marketing communications and more sophisticated campaigns. Unica is helping HBOS to meet its goals for new customer acquisitions, but more importantly to maintain its excellent relationships with existing customers. HBOS is a significant customer win for Unica."
For more information, contact:
Sam Page, Vic Paton-Smith or Nikki Smith
Tel: 020 7403 4411