Banks, mutual funds, insurance companies and other financial services companies are today vying with each other to get the attention of the customer, irrespective of how big or small they are. They are looking at all possible ways of reaching out to the customer â 'anytime, anywhere, anyhow'. No medium is overlooked in this endeavour to reach out to the customer, be it for selling their services or for servicing the existing clients.
Credence Analytics has recently announced the launch of 'SMS Butler', an SMS-based client-servicing product to offer these companies another medium of reaching out to clients and providing better client servicing in and servicing their clients.
SMS Butler is a cost-effective solution which can be used for client servicing, status tracking, and communication on a 365X24X7 basis across geographically distributed locations and mobile clients.
SMS Butler could thus be configured by the user as required, connected to the organisation's internal databases and be used to service the clients across various businesses.
The biggest advantage to the user is the facility to define their own 'macros' for customised automation of routine tasks.
Some of the key features of SMS Butler include automated real-time reponse to structured client queries; facility to send customised messages to clients on account or portfolio details; facility to broadcast scheduled information to individuals or groups; and a facility to define event-based alerts.