Self Trade selects Financial Fusion

Self Trade Selects Financial Fusion as the Technology Platform for New Trading System Financial Fusion Server to Integrate Internal Systems and Manage the
Exchange of Financial Messages

Financial Fusion Inc today announced that Self Trade, a leading European online broker, has selected Financial Fusion Server as the technology platform for their trading system. Self Trade will use Financial Fusion Server to integrate "Patio", their order management system and risk analysis system as well as to automate the exchange of financial messages. Financial Fusion Server is a multi-protocol financial messaging platform that provides enterprise-class STP between internal applications, exchanges and financial
institutions.

Self Trade evaluated new exchange and messaging platforms as part of an ongoing effort to strengthen their success in consumer markets and to extend their reach into corporate audiences. Self Trade's key objective was to build upon their reputation for automating and simplifying online trading and select a strong system that could easily integrate with their existing systems and support new protocols as they emerge. Key factors for selecting a new system included the need for a fast-to-deploy, component-based architecture that would be a robust and mature alternative to an in-house solution.

"Self Trade wanted to rely on a multi-protocol solution able to manage the FIX protocol and emerging protocols such as EMX," said Franck Martin, director of the trading solutions department, in charge of software development for Self Trade in Europe. "The openness of Financial Fusion Server and its wide support of protocols was a key element in our decision."

"After a thorough comparison of the major solutions available on the market, Self Trade chose Financial Fusion Server as their strategic platform to manage the internal and external exchange of financial messages," said John Treadway, senior vice president, Financial Fusion Inc. "Financial Fusion Server met Self Trade's requirement for a robust multi-protocol solution with strong integration capabilities and high-availability functionality."

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