By focusing on the key requirements of the market, SolutionForge has been able to tailor both the features and the pricing structure of the product specifically to meet the demands of buy side firms. Key to the success of the product is Microsoft's dominant market position within buy side firms' infrastructure, in terms of Windows 2000 and the .NET Enterprise Servers such as SQL Server 2000 and Exchange Server 2000. "Microsoft developed .NET to enable companies to create advanced solutions to meet the needs of the current business environment. For financial services that means seamless integration of information achieved efficiently, securely, and effectively," said Kenny McBride, Global Industry Manager - Capital Markets, Microsoft Corporation. "SolutionForge's initiative and leadership in developing solutions based on .NET technologies, notably FIX.NET Server 2002 with its specific buy side tools, is an exciting example of a company's innovative approach and gives a glimpse of what can be achieved in the future in financial services."
Keith Wright, Global Head of Equity Dealing, Baring Asset Management, is amongst those that have given SolutionForge invaluable assistance in understanding the requirements that the buy side have for FIX technology. Wright, who has made a number of observations encouraging FIX vendors to improve their offerings for some time, commented: "SolutionForge was happy not only to listen to the features needed by the buy side, but actually enhance their product accordingly".
Steve Wilkinson, SolutionForge's founder and CEO comments, "SolutionForge is always looking at ways to further develop its products and we feel that often the best way to do this is by listening to specific customer needs. Our research with leading members of the buy side community has lead to the development of new capabilities that ensures FIX.NET Server 2002 is the most comprehensive FIX solution available on the Microsoft platform."