DTAC is Thailand's second largest GSM operator and has already been a significant customer for Setec for many years. As a fast-growing SIM card market, Thailand is an important focus area for Setec. The number of SIM cards in Thailand is estimated to be 11 million and is expected to nearly double by the end of the year 2003. Especially pre-paid SIM cards and SMS messages are popular. The growth of SMS messaging is expected to accelerate as the Thai alphabet becomes more commonly available in mobile handsets.
According to Mr Pekka Santanen, Senior Vice President of Setec's Telecom & Media Business Unit, local presence is vital for succeeding in the SEA market.
"Many new wireless services require local SIM based solutions, which would be difficult to implement from Setec's headquarters in Finland.
Setec's Bangkok office with its 20-person R & D team is able to tailor- make SIM cards according to local customers' needs. An example of a local application is the incorporation of the Thai alphabet on Setec's SIM cards", Santanen says.
Ms Panjarat Manomaivibul of DTAC's SIM Card Management Division states that DTAC has a specific purchasing process for SIM vendors, who have to fulfill requirements on quality, delivery, competitive pricing, flexible terms of payment and local presence.
"Setec fully complies with our requirements on leading way to serve the fast-growing mobile market. For these reasons, we can rely on Setec as one of our main SIM suppliers", Ms Manomaivibul says.
Setec aims to gain a strong market position as a smart card solution provider in the SEA region and in China. Setec started to deliver smart cards in China in 2001, and has already closed substantial deals earlier in Singapore, Malaysia and Hong Kong. Setec has been operating in South East Asia since 1994.
Contact:Mr Pekka Santanen
Tel. + 358 9 89411