BlueBay selected the integrated Panorama Decalog solution to support the projected growth of its new operation -- BlueBay aims to have $8.8 billion assets under management in five years. Panorama Decalog will run its total operation from risk, front-office, trading, portfolio management and compliance as well as order management, with intra-day, pre-trade risk and compliance checks. Blue Bay Asset Management is a new asset management business founded by Hugh Willis and Mark Poole, former co-heads of credit arbitrage trading at JP Morgan.
BlueBay chose Panorama Decalog over competing solutions because SunGard was the only vendor that could provide a single, fully integrated solution for trade order and risk management, on an NT platform. Panorama Decalog will support BlueBay's long and short investment strategies by providing support for the complete range of asset classes that these strategies comprise, including derivatives and structured products. The flexibility and extensibility of Panorama Decalog will further enable BlueBay to easily add support for new instruments. The SunGard solution will also provide BlueBay with the risk analytics it needs to manage its portfolio of complex products, including VaR, scenario analysis and stress testing, and desk-level risk checks for incremental risk measures.
Hugh Willis, chief executive officer of BlueBay, said, "Unusually for a new asset management company, we are launching long-only as well as hedge fund products. A robust technology infrastructure is therefore of great importance to us. SunGard was the only vendor that could provide us with a single solution that encompassed all the functionality we sought, thereby minimizing our implementation risks and enabling us to launch our business with confidence. Panorama Decalog met our requirements for cross-asset support, and integrated compliance, reconciliation, trade order management and portfolio risk management."
Gavin Lavelle, president of SunGard's Panorama operating unit, said, "The comprehensiveness of SunGard solutions, its financial strength and proven expertise enables our clients to efficiently and assertively expand their operations and launch new businesses. Panorama Decalog provides BlueBay with integrated, best-practice functionality and a flexible, extensible platform on which to build its business."
Harold Finders, managing director of SunGard Investment Management Systems in Europe, added, "With this single vendor solution, BlueBay will be able to seamlessly manage its cross-asset, long and short portfolios, and measure risk and performance across its entire operation."