There is however a large group of people, who are not heavy users, but require the immediacy of holding a conference call at short notice. Access to the service, 24 hours a day, is via YAC's web site, www.yac.com. Credit card details are entered on the secure site and a conference can be set up immediately or can be pre-booked for a future time. SMS and Email invitations and reminders are sent out to the participants and payment, via the credit card, will be taken at the end of the conference.
The service is ideal for business people who occasionally need to set up conference calls and find the hassle of setting up an account too much hard work, or do not wish to pay any monthly fees.
The immediacy and ease of call set up will allow many more people, small businesses as well as corporates to use audio conferencing as an alternative to making several 2 way telephone calls or travelling. All charges are on a
per minute basis, with no set up or recurring fees and an assessment of the cost of the conference is given at the set up stage. Charges for the conference are the same as for YAC account holders and show savings of up to 25% versus the equivalent BT service.
Graham Cove, YAC's CEO said "The productivity gains from using audio conferencing rather than travelling have been well documented, what we have done, for the first time, is make conferencing a spontaneous, rather than a planned activity, opening up the use of the service to a much larger audience".