Hansa extends reach to Apple user community as it looks to attack SME business software market

02 July 2002 - UK software author, Hansa Business Solutions, has signed a distribution agreement with Computers Unlimited. Under the terms of the agreement, Computers Unlimited will be distributing Hansa’s range of SME-based accounting, business management and CRM software, which includes its FirstOffice, Office/2 and FirstContact products.

Computers Unlimited will have exclusive distribution rights for these products on the Apple Mac operating platform as Hansa looks to extend its reach to the Apple user community, by taking advantage of Computers Unlimited’s highly developed network of contacts and extensive resources in this market.

Stephen Jay, UK Managing Director of Hansa Business Solutions, comments, "This agreement with Computers Unlimited further strengthens our position in the Apple Mac business software market, where we believe there is an excellent opportunity to increase sales. Working in partnership with Computers Unlimited, we now have the capability to extend our service and support to existing resellers, as well as attracting new resellers."

He continues, "Our aim is to destroy the myth that accountants and finance staff can only work on PCs. It seems illogical that a large percentage of SME businesses that run their systems within an Apple Mac operating environment still believe that they have to use PCs in the finance department. For years, Accountants have wrongly assumed that there is no viable alternative to PC-based financial management. At Hansa, we have been running accounting software on Apple for nearly 15 years!"

Hansa has been developing software written on Apple since 1988 and something in the region of 25% of its UK customer base are Apple users. Hansa Business Solutions is also the only software vendor in the UK to have developed a native accounting and business management software product on the MacOS X platform, Apple’s next-generation operating system. Having taken part in the Apple ’10 on X’ showcase in February and March 2002, Hansa software is considered to be one of 10 key applications currently shipping on the Apple MacOS X platform.

Hansa Business Solutions is already very well established on an international scale in the entry-level accounting software market. It has a strong presence in Sweden, Norway, Finland and Estonia and it is now looking to take UK market share in the Apple Mac user community.

Commenting on the agreement, Peter Schaebbicke, New Business Development Manager, Computers Unlimited, says, "Our partnership with Hansa Business Solutions means that we can provide our reseller partners in the Apple market with fully integrated accounting, CRM and business management software that is already available on the MacOS X platform, which provides Hansa with a clear advantage over its competitors. Hansa’s modern design, ease of use and low cost of ownership means that it is well positioned to increase its share of the SME business software market."

Mark Rogers, UK Managing Director of Apple, comments, "Apple is very excited about the partnership between Hansa and CU which will provide resellers with far greater access to Hansa software. The question of which financial application to choose is always a key factor for potential new Mac customers and as a native financial application that already runs on OSX, Hansa offers a great solution to end users."

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