TRACE DATAWISE INVESTS IN PR FOR SIBOS DEBUT

Rivercalm to provide specialist financial technology market support


London & New York, 6th August 2002. Trace Datawise Financial Ltd, a subsidiary of technology and services group Trace Group Plc, has retained specialist financial technology marketing communications firm Rivercalm to support its activities at Sibos, Geneva, September 30-October 4. Trace Datawise will be showcasing its software product for connection to SWIFT’s new ISO15022 standard ahead of SWIFT’s November 16 deadline for compliance from those using its network for securities trading.

Priced from 15,000 euros, "Easy" ISO 15022 is selling well both to buy side firms who are already prepared for the new standard, but need a back-up system, and to those who are further behind in the migration process. With organisations such as Deutsche Bank and SWIFT welcoming its low cost and speed of implementation, "Easy" ISO 15022 is an important flag bearer for the company’s other securities industry software products.

According to Gary Wright, Business Strategist at Trace Datawise, this investment in PR comes at a time when the company has expanded its scope from a bespoke software house to include a range of off the shelf software products. "We are proactive in developing affordable products which do the job without undue strain on our customers, helped by our close working relationship with SWIFT. Rivercalm is the perfect partner for us to ensure increased awareness of our overall capability and ensure recognition in the areas in which we excel in the marketplace."

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