The recently announced CMR Environment provides a sophisticated mechanism for marketers to create one-to-one campaigns that adapt automatically and in real-time to customer response. Permission Builders, applications targeted to specific vertical markets, provide companies with a means to acquire permission from their customers to interact with them.
Thomson Financial has been selected by bluparc to provide content for bluparc’s Permission Builders that are targeted to the financial markets. The first of these Permission Builders, blubroker, will be announced in early June. "We are very pleased to be able to provide market content of the highest quality that Thomson Financial provides," said Stewart Holness, bluparc’s CEO. "That our applications will be equipped ‘out-of-the-box’ with the ability to use Thomson data means that our customers will benefit from reduced time to market."
Gareth Evans, Managing Director of Thomson Financial Solutions Europe, commented that "we welcome the relationship with bluparc, with their strategy based on Customer Managed Relationships. Their focus on telecommunications, as well as financial, markets gives us an excellent additional channel for Thomson Financial to deliver market data."
bluparc is an enterprise software company that intends to create the standard for real-time interactive Customer Managed Relationships over online and wireless devices.
The company has developed a software environment that provides a core capability to analyse data, including multimedia data, in real time. It includes features to introduce streaming content into the environment, allow end users to subscribe to that content so as to personalise it, allow interaction with the analytical engine, and deliver messages and reports to millions of users through both online and wireless devices. bluparc was founded by Stewart Holness, former Vice President for International eBusiness and Strategy.com at MicroStrategy. The company recently announced its formal launch.
Thomson Financial is a US$2 billion provider of e-information and integrated work solutions to the worldwide financial community. Through the widest range of products and services in the industry, Thomson Financial helps clients in more than 70 countries make better decisions, be more productive and achieve superior results. Thomson Financial is part of The Thomson Corporation (TSE:TOC), a leading, global e-information and solutions company with annual revenues of approximately US$6.0 billion. The Corporation’s common shares are listed on the Toronto and London stock exchanges.