World Class Client Retention Services from SDC

The Copenhagen, Denmark– 17 December, 2001— Advent Europe, the fastest growing provider of investment management solutions in Europe and the independent distribution arm of Advent Software, Inc.® (NASDAQ: ADVS, announces that Sparekassernes Datacenter (SDC), a Danish full-service data centre, owned by it’s 80 Danish member banks, has chosen Advent Europe as its trade order and portfolio management provider as well as signing the first Advent Internet Exchange, or Advent INX™ agreement in Europe.

"State of the Art" client service
SDC’s goal of offering "state of the art" client service through high standard industry technology will now be available for clients and investment advisors through real-time portfolio management, holistic portfolio views and advanced front-office simulations tools. The high level of portfolio information will enable the clients and the investment managers to make faster and better investment decisions. "We aim to provide the tools that will facilitate the highest level of client service’, says Allan Christiansen, Head of Development at SDC. Advent Office and Advent Internet Exchange (INX™) will be real-time integrated with the environment of SDC’s Banking Systems. The result will be unique Internet based real-time portfolio views for their clients and investment advisors. As the first solutions agreement in Europe, INX™ will be set for usage up to 350,000 portfolios.

Providing reliability, response time and scalability
"With Advent Europe as our solutions partner, SDC will make the next step in the competitive investment management industry” continues Allan Christiansen, Head of Development at SDC. "As more and more firms are centering their business around providing personalized advice and consolidated account information to their clients, the investor web site of Advent will provide this heightened level of service for us. Any firm that has, or is considering, an investor-oriented web site needs to be concerned with reliability, response time and scalability. Advent INX is the tool we need to develop a highly scalable, data on-demand web site, while personalizing it to the look and feel of our clients."

SDC focus on client retention
SDC offers all IT-services needed to run a bank in Denmark and acts as an ASP provider for a total of 80 Danish banks. Their services are concentrated within 3 main areas; development and maintenance of Banking systems, data processing in the systems, identification and certification of hardware and standard software. Mogens Mortensen, Head of Investment at Amtssparekassen, the second largest bank serviced by SDC, is content with the choice of the Advent Software solution. "By investing in a scalable technology solution, we can increase the number of clients per investment advisor whilst also improving our client service. Client retention is important in any industry, and we intend to keep our clients happy", says Mortensen.

Beating the competition
Outbeating several competitors, Martin Engdal, Sales Manager of Advent Denmark welcomed the agreement with SDC. "We look forward to working with SDC on this exciting Internet-project that will enable all their member banks to offer the best possible portfolio management service to their clients and investment advisors. It is my objective to make SDC a strong client reference for Advent in Denmark", said Engdal.

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