Want to unlock your customer data to drive ROI? Join us for breakfast at the Ivy
Fospha will be hosting a financial services breakfast event for senior marketers at the Ivy Soho Brasserie from 08:00 to 9:45 on the 3rd of April.
Our guest speaker is Andy Mihalop, Product and Vertical Marketing Communications Lead EMEA at Facebook. A
ndy joins us to discuss the methods and metrics businesses should adopt when measuring the impact of online channels. You’ll leave with actionable insights around optimising brand equity, targeting key audiences and the hidden role that social plays in driving long-lasting, competitive advantage.
During this breakfast, we will
will be discussing the growing role of Data Science and Artificial Intelligence (AI) in unlocking true marketing effectiveness to yield savings in time and spend.
You will have an exclusive preview into the development of Fospha’s new ‘InfluenceAI’ solution, currently in Alpha, which is designed to measure the relationship between content and customer engagement.