Last week, internet giant Google announced their latest mobile payment offering, Android Pay, but with current competition from Apple and Samsung, what makes Android Pay different?
Consumers can currently pay for goods in the US with their iPhone 6 and iPhone 6 Plus using Apple Pay, and this summer will also be able to pay via Samsung Galaxy S6 and Samsung Galaxy edge. Google’s Android Pay will launch later this year and is the latest attempt to rival Apple in the mobile payments space but since the announcement it has already been dubbed another version of Apple Pay.
Here are some of the biggest similarities and differences:
Similarities to Apple Pay
- Android Pay also has the backing of major card brands and issuers, such as American Express, MasterCard and Visa.
- Android Pay also uses NFC technology and will work at many of the same merchants that accept Apple Pay and in the same 700,000 retail locations.
- Just like Apply Pay, Android Pay uses an API which allows developers to add a pay button to their app and for banks to enable payments in their existing applications.
- Bank issuers are hidden behind the pay button with Android Pay just like they are on Apple Pay which means they lose branding opportunities.
Despite the similarities, Android Pay could surprise people because in the US, over 180 million people own smartphones and Android has 52 per cent out the market which accounts for 97 million phones and beats Apple by 17 million.
Differences to Apple Pay
- Google is integrating retailers’ loyalty programs straight into Android Pay, whereas with Apple Pay users have to produce their loyalty card or recite their phone number.
- Android Pay’s passwords are also reportedly more user-friendly because it allows users to unlock their screen using a pattern, pin or face as an unlock method, rather than just fingerprint or pin that Apple Pay requires.
- Android Pay works on all android phones which means that those who do not have an iPhone 6 or iPhone 6 Plus can use it.
- Android Pay has the added benefit of supporting all NFC devices across the world, unlike Samsung Pay and Apple Pay which are only usable in the US at the moment.
- Although banks are hidden behind the pay button, Android Pay reportedly offers banks more options than Apple Pay.
Although it is yet to be seen whether Android Pay will become a direct competitor to Apple, the launch of Android Pay will mean that all smartphone users will eventually be able to pay for goods using their smartphone.