About us

Understand the market. Drive efficiency.
Your ultimate fintech resource.

bobsguide’s mission is to connect buyers and sellers of financial technology globally.

The world’s leading banks, financial institutions and corporate treasury teams, along with their advisers, turn to bobsguide for the latest fintech news, insights, analysis and crucially – help sourcing the fintech solutions on which their businesses rely.

Technology vendors rely on bobsguide as a route to market; a platform through which they can drive awareness of their products, position their company and executives as innovators, research potential partnerships, and ultimately drive qualified sales leads.

What we’re about

Launched in 1995 by technology expert Bob Browning, bobsguide is an innovative online platform that connects the providers of fintech solutions with the financial services professionals who need them.

With over 64,000 registered users across the three core communities technology vendors, financial services professionals, and consultants bobsguide is a leading global information resource for the financial technology sector. The site offers a combination of news, analysis, reports, whitepapers, webinars and a comprehensive product directory, listing over 7,000 fintech solutions in areas such as asset management, risk management, payments and transfers, treasury management, wholesale banking and trading.

What we offer

For anyone looking to invest in fintech solutions, bobsguide offers an unrivalled research resource.

For those marketing a fintech solution, bobsguide offers access to a substantial audience of engaged buyers; advice and support in building compelling content marketing campaigns; and access to a unique tool to help you identify and track qualified sales leads.


bobsguide’s authoritative editorial content offers comprehensive, independent coverage of the latest trends and development in the financial technology sector. From news on product launches or M&A activity, to analysis on the latest blockchain innovations, or advice on how to compare international payment systems, bobsguide has it all.

Additional resources

bobsguide attracts over 70,000 fintech buyers and sellers every month. They come to us for the latest insight from our platform, to source the best suppliers through our fintech product directory to find new exciting job roles or discover digital talent for their business via our job listings, to learn about key live and digital events, and to download useful resources such as whitepapers and case studies.

Learn more and join our community today

Register for free. Joining the bobsguide community will give you full access to all sections of bobsguide, allow you to sign-up for our daily email newsletter, and give you the option to to send vendors a request for information using our unique RFI/RFP tool.

If you have a fintech product to market, visit our Marketing Solutions page, to find out more about how our annual packages can help you drive buyer-awareness as well as generating and track sales qualified leads.

Get in touch

We’re here to help if you have any questions please contact us.