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SunTec’s ‘Confluence 2021’ to focus on solutions to a digitally driven world

SunTec Business Solutions, a leading relationship-based pricing and billing company, today announced the dates, speakers and the agenda for ‘Confluence 2021’, the latest edition of its annual and invite-only thought leadership event.

This year’s Confluence will be hosted online on April 22, 2021 from 7am (EST) and will focus on topical issues facing organisations including hyper-personalization, digital transformation and ecosystem monetisation. The three-and-a-half-hour event will host over 200 senior leaders and key decision makers from more than 50 Tier-1 organisations across financial services, telecom, travel, and analyst firms.

“The tide is finally turning, and organizations globally must discover newer ways of running their businesses in a post-pandemic world," says Nanda Kumar, CEO and founder of SunTec. "This year’s Confluence is appropriately timed and brings together global thought leaders to discuss how organizations can become operationally nimble while being more customer focused. The forum will also prepare them for the era of hyper-personalization, which would help them win and nurture customer trust and confidence for years to come.”

Several prominent speakers representing a cross-section of industry including James Fowle, executive general manager, Commonwealth Bank of Australia, Steven Reiter, managing director for EY US, Siew Choo Soh, managing director and head of consumer banking & big data analytics technology at DBS Bank, and Enrico Camerinelli, senior analyst at Aite Group are slated to speak at Confluence 2021.

The keynote session will offer thought-provoking insights on how organisations can navigate the changing business landscape and accelerate digital transformation to be more connected to their customers.

Three key sessions at Confluence 2021:

The new goal post for digital transformation – customer experience transformation
The pandemic has fast-tracked digital transformation journeys with digital being the most sought-after engagement channel. Personalisation will be key to retaining existing and acquiring new customers in 2021 and beyond. The goal post of transformation initiatives has moved from mere technology modernisation to customer experience transformation.

Hyper-personalisation - the rule for thriving in the changing world
New age competition has led to customers expecting a highly personalised omni-channel experience. Discover strategic imperatives for hyper-personalisation that will enable organisations to stand differentiated and multiply their revenue.

Ecosystem for innovation and value creation - to compete or collaborate?
Platformification and becoming curators of experience will remain a critical dimension for forward-thinking traditional organisations to gain a long-term competitive advantage. Learn more about the value exchange model and how to stay relevant to the customer’s lifecycle events.