Thomson Reuters has released a Checkpoint special report, Creating a Learning Vision for Your Firm, which examines how accounting firms are prioritizing learning programs to help attract and retain top talent in a rapidly evolving market. Fostering a culture of growth within firms is essential in meeting the demands of new technology, contending with the rise in practice specialization and appealing to millennial employees and clients.
As firms shift from a compliance-focused mindset to one that is competitive advantage-focused, they are investing in the non-technical skills of their staff. Management teams are keen on developing well-rounded professionals who are competent in areas such as business development, leadership, relationship building, and who possess effective writing skills and the ability to deliver a powerful presentation. Firms are also recognizing the value of ensuring partner support and assigning leadership to track the implementation of such learning programs.
“Potential candidates are increasingly viewing an organization’s professional development offerings, or employee training, as a required element or critical benefit,” said Justin Hummel, Senior Director, Learning Solutions, with the Thomson Reuters Tax & Accounting business. “If firms do not demonstrate the value of investing in employees, it sends a strong signal to any prospect and may push them to a firm that does invest in their employees’ futures.”
This report profiles two multi-million dollar firms, Eide Bailly, LLP and Mauldin and Jenkins, LLC, which both launched formal learning plans to achieve distinct business and organizational objectives. Eide Bailly’s desire to implement a “One Firm” concept by providing consistent messaging and quality education to its staff and partners is paying off. It has fostered a collaborative culture, boosted its bottom line—exceeding its growth goal of 15 percent, and has won numerous accolades as one of the best accounting firms in North America. The development of a firm-wide learning curriculum has provided Mauldin & Jenkins with more structure and cost control, greater accountability, higher quality training, and more effective staff evaluations
“Learning and professional development programs are essential for the firm of the future,” added Salim Sunderji, Managing Director, Checkpoint, with the Thomson Reuters Tax & Accounting business. “Thomson Reuters is delighted to serve as a strategic and trusted partner in empowering accounting firms and their associates with the continuous learning needed to pursue their own professional growth and to achieve success for their clients.”
The report highlights the importance of implementing a learning strategy and fostering a growth culture by investing in the non-technical skills of your employees in order to remain competitive. The report also outlines the steps firms should take in developing a successful learning curriculum.
The free report is available for download at tax.thomsonreuters.com/checkpoint/creating-a-learning-vision-for-your-firm.
Checkpoint Learning provides training and continuing professional education (CPE) solutions for tax, accounting and finance professionals and firms. From customized group training to more than 900 individual webinar, online self-study and public seminar and conference events, Checkpoint Learning offer a full range of solutions to build learning plans for both individuals and teams. Our mission is to improve the productivity and profitability of accounting, tax and corporate finance professionals by rethinking traditional processes, leveraging cutting-edge technology and providing the most accurate and insightful training available.
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