Innovative commerce, marketing, sales and service apps enable smarter customer experiences that drive tangible and predictable business results
Oracle have announced new artificial intelligence based customer experience apps that empower commerce, marketing, sales and service professionals to deliver smarter experiences across the customer lifecycle in real time. The new Adaptive Intelligent Apps for CX uniquely blend first-party and third-party data with sophisticated decision science and machine learning to deliver the industry’s most powerful AI-based customer experience solutions. Adaptive Intelligent Apps for CX are designed to enhance existing commerce, marketing, sales and customer service applications within the Oracle CX Cloud Suite.
Adaptive Intelligent Apps are powered by insights from the Oracle Data Cloud, which is the largest audience data marketplace in the world with a collection of more than 5 billion global consumer and business IDs and more than 7.5 trillion data points collected monthly. By applying advanced data science and machine learning to Oracle’s web-scale data and an organisation’s own data, the new Adaptive Intelligent Apps for CX have an unprecedented ability to react, learn and adapt in real time based on historical and dynamic customer data such as click-stream and social activity as well as inputs such as weather, lookalike audiences and Internet of Things (IoT) data. The new Adaptive Intelligence Apps for CX deliver customised insights that improve with every customer interaction and include innovative apps designed for consumer and B2B professionals.
Adaptive Intelligent Apps for CX deliver immediate impact by embedding within Oracle CX Cloud Suite applications to support customer experience workflows across commerce, marketing, sales and service.
“Oracle is uniquely placed to deliver on the promise of artificial intelligence based enterprise applications and is delivering on the future of AI driven business applications today,” said Clive Swan, SVP Applications Development, Oracle Adaptive Intelligence. “By combining first and third party data with advanced machine learning and the industry’s most comprehensive cloud applications suite, Oracle provides a complete package that helps eliminate the need for more integrations or other costly and time-consuming processes. This enables our customers to achieve immediate value and take a smarter approach to business transformation.”
Part of Oracle Applications Cloud, Oracle CX Cloud Suite empowers organisations to take a smarter approach to customer experience management and business transformation initiatives. By providing a trusted business platform that connects data, experiences and outcomes, Oracle CX Cloud Suite helps customers reduce IT complexity, deliver innovative customer experiences and achieve predictable and tangible business results. The Oracle CX Cloud Suite includes Oracle Marketing Could, Oracle Sales Cloud, Oracle CPQ Cloud, Oracle Commerce Cloud, Oracle Service Cloud and Oracle Social Cloud.
Oracle offers a comprehensive and fully integrated stack of cloud applications and platform services. For more information about Oracle (NYSE:ORCL), visit www.oracle.com.